Get Lucky at 35 000 feet

That's the new (late April) Virgin Airlines promotion campaign.  Sir Richard Branson explains how it works  in a video.  The idea is that a passenger can send drinks, snacks or meals to someone else on the plane, with perhaps a message which says "your seat or mine?"  Branson states that the chances of deplaning with someone new are at least 50% after this.

Mmm.  What a great campaign if you want to fly in an enclosed singles bar with no escape hatches.  If, on the other hand, you just want to get to your destination and deplane only with those people you began with, can you turn this whole thing off?  So that you don't get unwanted approaches of any kind?

The campaign doesn't tell us, which suggests to me that if you don't wish to be approached this way you should probably fly with some other airline.