Monday, June 18, 2007

The More Things Change...

I recently posted on the stupid idea that one can make a tool or a gadget female-friendly just by painting it pink. Well, it seems that the marketing folks figured this out fifty years ago:

The Dodge La Femme was a product of the Chrysler Corporation's Dodge division between 1955 and 1956. The La Femme's Raison D'ĂȘtre stemmed from Chrysler's marketing department's observation that more and more women were taking interest in automobiles during the 1950s, and that women's opinions on which color car to buy was becoming part of the decision making process for couples buying an automobile. The La Femme was an attempt to gain a foothold in the women's automobile market.


The interior of the car also received attention and features. La Femme interiors were upholstered in a special tapestry material featuring pink rosebuds on a pale pink background and pale pink vinyl trim. The La Femme also came with a rectangular purse that coordinated with the interior of the car. The purse could be stowed in a special compartment built into the back of the passenger seat. Each purse was outfitted with a matching set, which included a compact lipstick case, cigarette case, lighter and change purse, all by designed and made by "Evans".

It didn't work then, either. I'm very saddened by this total lack of progress, perhaps because it implies that the group "women" are still not worthy of actual study by the marketing departments.