This is a campaign by the UN Secretary General by men and aimed at men and boys around the world:
The UN Secretary General Ban Ki-moon has unveiled a renewed campaign opposing violence against women.
He says about 70% of women experience some form of physical or sexual violence from men.
Ban Ki-moon said men must teach each other that real men don't violate or oppress women.
The 14 men currently in the network include Spanish PM Jose Luis Rodriguez Zapatero and Archbishop Desmond Tutu.
Do watch the video at the link if it doesn't trigger you, because it shows the global nature of the problem.
I want to write a proper post on this topic later on because it deserves one. For now, I notice that my Google news page gives articles which redefine the topic right off the bat.