Thursday, December 10, 2009

Shake Your Bits To The Hits

Burger King has a new ad campaign in the U.K.. It consists of a webcam of a showering woman (who wears bikinis the viewer can choose) and who gyrates like a stripper while taking a shower.

The idea is for the men of Britain to work up an appetite for breakfast (how, exactly? never mind) and then to satisfy that appetite at the nearest Burger King.

Here's how it's rephrased not to come across as light morning pron:

A Burger King spokesman explained the blatantly male bias of the campaign. He said, "Our research showed that breakfast is a male-centric audience for Burger King; it doesn't resonate as well with women -- we are targeting the people who are buying breakfast."

So. If women don't buy breakfast they can be the breakfast?