This seems to be our week for manly ads. Now Dockers has joined the team. The ad begins:
Once upon a time, men wore the pants and wore them well. Women rarely had to open doors and little old ladies never crossed the street alone. Men took charge because that's what they did.
Men took charge. Of what or whom? Given that men took charge who relinquished it? The ad then goes on towards shaming those effeminate modern men and ends with this:
It's time to answer the call of manhood. It's time to wear the pants.
So Dockers wants patriarchy back. They could just hire the Taliban to learn how that is done.
How about a campaign of our own? Don't fuck any guy who eats at Burger King. Don't fuck any guy who wears Dockers. Just Say No To Assholes.
You can contact the owners of the Dockers brand here.